Online stores built for trust and conversion

DETALHE BRUTAL, UNIPESSOAL LDA designs and builds e-commerce experiences that feel credible from the first click and perform reliably at checkout. We combine catalogue architecture, payment integration, and mobile-first UX with the technical foundations required for GDPR compliance and long-term maintainability.

Whether you are launching a first online channel or replacing a legacy store that no longer converts, we focus on the full purchase journey — from product discovery and filtering through cart, payment, order confirmation, and post-purchase communication. Every decision is weighed against speed, accessibility, and the operational reality of your team.

Our e-commerce work is delivered from Portugal for brands selling locally, across the EU, and internationally. We align platform choice, shipping logic, tax display, and consent flows with your commercial model so the store supports growth rather than creating daily friction.

02 · Scope

What’s Included

Everything your store needs to sell

Each e-commerce engagement is scoped to your catalogue size, fulfilment model, and integration requirements. Typical inclusions:

Platform selection & setup — WooCommerce, Shopify, or headless CMS depending on catalogue complexity, customisation needs, and internal capacity
Catalogue architecture — product types, variants, attributes, collections, and faceted filtering designed for discoverability and clean admin workflows
Checkout & cart UX — streamlined flows with guest checkout, address validation, shipping method logic, and clear error handling
Payment gateway integration — Stripe, PayPal, Multibanco, MB Way, or other providers aligned with Portuguese and EU buyer expectations
GDPR & consent — cookie banner integration, privacy policy links, marketing consent capture, and data retention aligned with applicable law
Mobile-first responsive design — layouts, typography, and touch targets optimised for phones and tablets where most browsing occurs
Performance optimisation — image compression, lazy loading, caching strategy, and Core Web Vitals improvements for faster load times
Shipping & tax configuration — zones, rates, free-shipping thresholds, VAT display, and EU OSS considerations where relevant
Analytics & tracking setup — GA4 e-commerce events, conversion pixels, and server-side tagging foundations for accurate reporting
Admin training & documentation — handover guides for product management, order fulfilment, promotions, and routine maintenance

03 · Process

How We Work

A structured path from brief to launch

E-commerce projects move through defined phases so scope, design, and technical decisions stay visible and accountable throughout.

Discovery & requirements — catalogue audit, competitor review, integration inventory, and success metrics agreed before build begins
Information architecture — sitemap, category structure, product template fields, and navigation patterns mapped to buyer behaviour
UX & visual design — wireframes and high-fidelity screens for homepage, listing, product detail, cart, and checkout on desktop and mobile
Development & integration — theme or custom build, payment and shipping configuration, ERP/CRM hooks, and third-party app selection
Content migration & QA — product import, redirect mapping from legacy URLs, cross-browser testing, and checkout test transactions
Performance & compliance review — speed benchmarks, accessibility checks, GDPR consent verification, and analytics event validation
Launch & stabilisation — DNS cutover, monitoring during the first sales period, and rapid fixes for edge cases discovered in production
Post-launch support — optional retainer for updates, seasonal campaigns, conversion optimisation, and platform maintenance

04 · Outputs

Deliverables

Tangible assets you own

At project completion you receive a fully operational store plus the documentation and access required to run it independently or with ongoing support from our team.

Live e-commerce website on your chosen platform with staging environment for safe updates
Configured payment, shipping, and tax rules matching your commercial requirements
Product catalogue imported or structured with templates for future additions
301 redirect map from previous URLs to preserve search equity where applicable
GA4 e-commerce tracking with purchase, add-to-cart, and checkout step events
GDPR-ready cookie consent and privacy policy integration points
Admin user accounts, role permissions, and security hardening checklist
Performance report with before/after Core Web Vitals and recommended ongoing optimisations
Handover session and written documentation for day-to-day store management

05 · Fit

Ideal For

Who benefits most

This service suits organisations ready to invest in a professional online sales channel rather than a quick template deployment.

Retail brands launching their first e-commerce channel or expanding from marketplace-only sales
Established businesses migrating from an outdated platform with poor mobile performance or broken checkout
B2C and selective B2B sellers with structured catalogues, variant logic, or subscription models
Portuguese and EU merchants needing compliant payment methods, VAT display, and GDPR-ready consent flows
Teams that want a store integrated with email marketing, CRM, inventory, or fulfilment systems
Founders and marketing leads who value measurable conversion improvements over cosmetic redesign alone

If your primary challenge is traffic rather than store infrastructure, consider pairing this service with our Search & Visibility or Digital Strategy offerings.

06 · Related

Related Services

Services that complement your store

A high-performing store works best alongside strategy, measurement, and automation. These disciplines from DETALHE BRUTAL integrate cleanly with e-commerce builds:

Digital Strategy — channel planning, audience research, and commercial roadmaps that define what the store should achieve
Performance Intelligence — GA4 dashboards, funnel analysis, and attribution to understand what drives revenue
Automation & Integrations — CRM sync, abandoned cart flows, and operational workflows that reduce manual order handling

Explore related services

Questions about scope or platform choice? Email info@detalhebrutal.com or use our contact form to arrange an introductory call.