A marketing stack that works together

DETALHE BRUTAL, UNIPESSOAL LDA connects the tools your team already uses — CRM, email platform, analytics, e-commerce, ad accounts, and project management — into workflows that reduce manual data entry, eliminate duplicate tasks, and ensure nothing falls through the cracks between systems.

Disconnected tools create invisible cost: leads sit in inboxes instead of CRM records, purchase data never reaches email segments, and reporting requires hours of spreadsheet assembly. We map your current stack, identify integration gaps, and build automations using Zapier, Make, native platform connectors, or custom API integrations depending on complexity and scale.

Every automation is documented with clear logic, error handling, and ownership so your team understands what runs automatically and how to maintain it — or engage us for ongoing support as your stack evolves.

02 · Scope

What’s Included

Integrations and workflows that scale

Automation projects are scoped to your stack and operational pain points. Typical inclusions:

Stack audit & mapping — inventory of all marketing, sales, and operational tools with data flow diagram and gap analysis
CRM integration — HubSpot, Pipedrive, Salesforce, or other CRM sync with website forms, chat, and ad lead sources
Email marketing automation — welcome sequences, nurture flows, abandoned cart recovery, and re-engagement campaigns triggered by behaviour
E-commerce integrations — order, customer, and product data sync between store platform and CRM, email, and analytics
Lead routing workflows — automatic assignment, notification, and follow-up task creation based on source, geography, or score
Zapier & Make workflows — multi-step automations connecting apps without custom code for rapid deployment
API integrations — custom connections for platforms without native connectors or where data transformation is required
Ad platform sync — offline conversion upload, audience list sync, and lead form integration with Meta, Google, and LinkedIn
Reporting automation — scheduled data pulls into dashboards or spreadsheets with minimal manual intervention
Documentation & monitoring — workflow diagrams, error alert setup, and runbooks for troubleshooting and maintenance

03 · Process

How We Work

Map, build, test, and hand over

Automation projects prioritise reliability over complexity — every workflow is tested before going live.

Discovery & pain-point mapping — interviews with team members to identify manual tasks, data silos, and failure points
Stack documentation — visual map of tools, data flows, and integration opportunities with prioritisation matrix
Workflow design — logic diagrams for each automation with trigger conditions, actions, filters, and error paths
Implementation — build in staging environment using Zapier, Make, native connectors, or custom API development
Testing & validation — run test scenarios, verify data accuracy in destination systems, and confirm notification delivery
Production deployment — activate workflows with monitoring and alert thresholds for failures
Team training — walkthrough of each automation, how to pause or modify, and when to escalate issues
Ongoing support — optional retainer for new workflows, platform migrations, and performance optimisation

04 · Outputs

Deliverables

Automations you control

Deliverables include live workflows plus the documentation required for your team to operate and extend them.

Marketing stack map with current and recommended data flows
Configured and tested automation workflows in Zapier, Make, or native platform tools
CRM integration with form, chat, and ad lead sources syncing correctly
Email automation sequences with trigger logic, content, and timing documented
E-commerce data sync for orders, customers, and segments where applicable
Error monitoring and alert configuration for workflow failures
Workflow logic diagrams and written runbooks for each automation
Training session with recording and access credentials transferred to your team
Priority backlog of additional automations identified during discovery

05 · Fit

Ideal For

Teams drowning in manual work

Automation delivers the highest return when repetitive tasks consume time that should be spent on strategy and creative work.

Growing businesses with multiple tools that do not share data automatically
Sales and marketing teams manually copying leads from forms into CRM records
E-commerce brands without abandoned cart, post-purchase, or win-back email flows
Agencies or in-house teams spending hours on weekly reporting assembly
Organisations migrating platforms who need data continuity during transition
Companies scaling ad spend who need offline conversion data flowing back to platforms

06 · Related

Related Services

Connect measurement, commerce, and strategy

Automations are most effective when built on solid foundations. These services complement integration work:

Performance Intelligence — tracking and dashboards that feed data into automated reporting workflows
E-Commerce Development — store platforms with webhook and API endpoints ready for CRM and email sync
Digital Strategy — prioritisation of which automations deliver the highest commercial impact first

Explore related services

Map your stack with us — email info@detalhebrutal.com.